How To Find The Elusive Hidden Benefit
Ever wonder how to set yourself, your product, or your business apart?
It’s a big puzzle these days.
The best general advice I’ve heard is from recent podcast guest Scott Zetlan:
“Different is better than better.”
It almost sounds silly, but in the super-competitive marketplace, where products live in the real world, it’s not silly at all.
It’s actually profound.
Because here’s...